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My Father's World Privacy and Security Policies

Privacy and Security Policy

My Father's World will maintain your privacy to the highest degree reasonably possible. We use the information you give us to better serve you and provide the best experience possible when interacting with us. Your information is used to improve our services to you, other customers, and prospective customers. The following Policy explains what information we collect, how we use that information, and your options.

We appreciate the trust you place in us when you choose to visit our website and we take that responsibility seriously. Our Privacy Policy (the “Policy”) describes how we collect and use information about you when you visit our website, email, or call us. In this Policy, "we", “us”, and “our” mean My Father's World, Inc., and “you” or “your” means any person who visits our website, emails, or calls us.

Updates to this Policy are effective immediately when posted on the Policy Page. You should review this Policy regularly to ensure you agree with any changes that are made. Your use of our website constitutes your consent to the terms of this Policy. If you cannot or do not consent to the terms of this Policy (as it may be revised from time to time), you must not use this website.

What Information We Collect

Device and browsing information, including information about your phone, tablet, computer, or device, and online browsing activity (collectively, "automatically collected information"). Automatically collected information may include IP addresses, unique device identifiers, cookie identifiers, device and browser settings and information, and Internet service provider information. Automatically collected information also may include information about when and how you access and use our website, such as the date and time of your use, the websites you visit before coming and after leaving our website, how you navigate and what you search for using our website, the website pages and items you view using our website, and the items you purchase. We use all of this information to help maintain accurate accounts, to provide and to change services, to provide accurate billing and shipping, to answer your inquiries, to market services and products, and to help make our website useful to you.
Contact information, such as your name, address, phone number, or email address.
Purchase information, such as the items you purchase, items you have altered or custom made, payment method and payment information (such as debit or credit card number and information), billing and shipping address, and contact information (such as for receipts or order and shipping updates).
Preference information, such as your contact and marketing preferences.
Profile and account information, which may include contact, purchase, and preference information as well as your account password, information about our Rewards program, items in your online shopping cart or saved for a future purchase, product review information, gift card and other information about your profile or account.
Demographic information, which may include age or birthdate, gender, ZIP code, and other information about you.

MFWBooks.com and other URLs directly associated with My Father's World are not intended for children under 16 years of age. We do not knowingly collect personal information from children under 16. If you are under 16, do not use or provide any information on this website or through any of its features, register on the website, make any purchases through the website, use the interactive or public comment features of this website, or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 16 without verification or parental consent, we will delete that information. If you believe we might have any information from a child under 16, please contact us at mfw.info@mfwbooks.com or 573-202-2000.

You may always remove or correct your information (see “Access Requests,” below).

How We Collect Information

We collect information on our website, during telephone calls, and through customer surveys. We acquire this information directly from you when you visit our website, speak with us on the phone, or answer a survey. We also collect information from third parties. For example, we collect and obtain information:

Directly from you when you interact with our Customer Service personnel, register for Rewards or an account, respond to surveys, engage in promotional activities, or sign up for email marketing.
From third parties such as service providers, analytics companies, advertising networks, demographic companies, and other third parties that provide us with information about you and the different devices you use online.
From social media platforms and networks that you use in connection with our website, or that share or allow you to share information with us. If you use functionalities, plugins, widgets, or tools from social media platforms or networks in connection with our website (e.g., to log into an account, or to share content with your friends and followers on social media), we may collect the information that you share with us, or that those social media platforms or networks share with us. For more information about social media platform and network privacy practices, please review the privacy policies and settings of the specific social media platforms and networks that you use.
Using cookies and automatic collection methods. For example, we and third parties we work with may collect information from the computer, tablet, phone, or other device that you use to access our website, or that you use to open an email or click on an advertisement from us. The information we collect in this way generally does not include personal information unless you provide it through our website or you choose to share it with us. We collect this information by means of cookies or website application log files.

If you would prefer not to accept cookies from our website or any other website, you can modify the settings in your browser. You may refer to your browser's online help feature or user manual for instructions on how to do this. If you refuse to accept cookies, it is possible that some portions of the website may not function as intended.

How We Use Personal Information

We use the information that we collect in order to efficiently conduct our business and to provide you with the best possible products, services, and experiences. Examples of how we use information:

To provide you with proper products and services such as fulfilling your orders, processing your payments, and maintaining and servicing your account.
To respond to you appropriately. For example, to identify you when you place an order, call us, make a request or inquiry, complete a survey, or share a comment or concern.
To personalize your experiences with us. Such personalization may include remembering your interests and preferences, tracking and categorizing your activities and interests on our website (including identifying the different devices you use) so as to enrich your experience on our website or in interaction with our Customer Service personnel, and determining when to send cart reminders, updates, specials, and other information via email.
To improve our efficiency and effectiveness as a company. This means we seek to understand how our customers use our website and how they shop with us.
For our business purposes. For example, to operate and improve our business and product offerings; to maintain our programs, accounts, and records; for research; to determine your satisfaction with our products and services; to detect and prevent fraud or misuse of our services and for any other lawful business purpose.
For legal and safety purposes. For example, in the defense or protection of ourselves, our customers, you, or third parties, from harm or in legal proceedings; protecting our rights, our security, and the security of our customers, employees, and property; to respond to court orders, lawsuits, subpoenas, and government requests; and to address any and all legal and regulatory compliance.

What Information We Share

We do not disclose, sell, or trade personal information about you to or with third parties solely for their or any other third-party company's marketing or advertising purposes. We do share personal information with third parties for other purposes. For example, we share personal information with:

Third parties and service providers that help us market or advertise to you (including co-branded marketing and advertising).

We also, by nature of our relationship with them, share information with third-party companies and services that provide services to us and products directly to you that you purchase through us. Such sharing is necessary for us to fulfill our business obligations to you and/or for you to fulfill your obligations to us. Examples of this kind of information and the companies we are talking about are: the U.S. Postal Service, UPS, FedEx, the bank or a credit card company that processes payments you make, e-product providers like Unbound, and so forth.

Social media platforms and networks that offer functionalities, plugins, widgets, or tools in connection with our website (e.g., to log into an account, or to share inspiration, finds, purchases, and other content with your friends and followers on social media). If you choose to use these functionalities, plugins, widgets, or tools — which are branded and provided by those platforms and networks and are not branded nor provided by My Father's World, certain information may be shared with or collected by those social media companies. For more information about exactly what information we share with or acquire from those platforms or networks, and how those companies use your information, see the applicable companies' privacy policies.

Additional third parties such as law enforcement, government entities, courts, or other third parties as required by applicable law, such as for the legal and safety purposes described above, or otherwise to help prevent harm or fraud to us, you, our customers, or other third parties. We also may share personal information with third parties upon your request or with your approval, though we may not be able to accommodate such requests.

Online Advertising and Third Parties

We work with third-party companies, such as Google, for advertising purposes.
We also work with third-party cloud service providers to host our website and process all orders.

We share information with these companies, and these companies may collect information (including automatically collected information) when you use our website.

Your Choices and Access Requests

We strive to offer you with choices about how we use and share your personal information. Your choices include:

Online Advertising. We strive to work only with third-party advertisers that pursue best practices like those detailed on the referenced websites.

Third-party vendors, including Google, may show ads for My Father's World on websites across the internet. Some of these ads may be served based on information collected from our website through the use of cookies.

Social Media Platforms and Networks. We encourage you to review your privacy options and settings with the social media platforms and networks you use. They explain the choices you have about sharing information from those platforms and networks with us.

Email, Calls, and Text Choices. You can opt out of marketing or advertising emails from My Father's World by utilizing the "unsubscribe" link or mechanism made available in every marketing or advertising email you receive from us or by updating your email preferences at www.mfwbooks.com/s2k1EmailPref/ or by contacting us at mfw.info@mfwbooks.com with a request to unsubscribe from one or all lists. Please note that, even if you unsubscribe from all marketing-oriented emails, if you have an outstanding order or some other business dealings with our company, we reserve the right to contact you via email concerning those matters.

Access Requests. If you have registered for an online account with us, we allow you to access and update certain personal information that you have provided to us by logging into your online account and using the features and functionalities available there. You may also make a request for access to personal information by sending an email or writing to us at the address specified below. We are not able to grant all access requests, and in order to protect your privacy, we will seek to confirm your identity before we grant access to your information, or before we make any corrections or deletions.

Testimonials, Product Reviews, Comments, Etc.

By submitting testimonials, product reviews, comments, photos, and other similar information to My Father's World via email, phone, text, or social media, you grant us permission to use your content, either in original form or edited for clarity only, in our promotional materials, web content, and other publications. No personally identifying information will be attached to these to keep your privacy safe. We may include your first name and last initial as well as the city, town, and State you are from so others will know that it is real customer feedback.

We are Committed to Protecting Your Information

We are committed to protecting your information from those who would seek to do you harm. As such, we secure our website with the industry standard for protecting web communications (TLS technology). Because of the encryption, your transactions on this site, financial and otherwise, are safe and protected. We maintain PCI compliance, which assures you of significant additional protections related to any transaction involving a credit card. Furthermore, our employees and maintenance personnel use IDs and passwords to further protect access to your information.

California Privacy Rights: Do Not Track & Behavioral Advertising

This website does not currently respond to “Do Not Track” signals and does not authorize the collection of personally identifiable information by third parties or the sharing of personally identifiable information with third parties except as provided in this Policy.

Visitors From Outside the U.S.

This is a U.S.-based website and is intended for U.S. users. This Policy governs the information collected by us including information collected at this website irrespective of where you are located when you access it, browse it, interact with it, or submit information to it. This means your personal information may be stored outside of the province, state, and/or country in which you reside (including in the U.S.), and processed by us, an affiliate, or a third-party service provider as described in this Policy. Moreover, governmental and regulatory bodies that have jurisdiction (e.g., courts, regulators, and law enforcement agencies) may be entitled to access your personal information.

If we learn that you are located in the EU and are accessing this website, we will not intentionally collect any information from you without your consent and will delete all automatically collected information concerning your visit to the website.